Holloway — Creative Direction & Design

Our 2026 Campaigns for Graff

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Graff yellow diamond ring, still life
Graff Butterfly collection, model portrait
Graff modern collections campaign by Steven Klein
Graff Valentine’s gifting campaign image
Jung Kook wearing Graff

What we created

We crafted rich layers of creative across each pillar.

High Jewellery

Classic Collections

Modern Collections

Gifting Collections

Talent Campaigns

Film: Liz Collins

Image: Alain Costa

Film: Jack Webb

Image: Liz Collins

Image: Steven Klein

CGI: Holloway x Cactus

Image: Liz Collins

Image: Jung Kook by Sølve Sundsbø

All underpinned by rich storytelling.

Film: Steven Klein

Every scene meticulously crafted,
world-building from sketch to campaign.

Press coverage
Press coverage
Press coverage
Press coverage
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Graff Laurence Graff Signature ring, CGI image

Structured to cover all stages of the funnel.

AwarenessCreate desire ConsiderationDeepen engagement ConversionDrive acquisition

With exceptional visual craftsmanship,
delivered at scale.

Results*

12campaigns160+original films500+original images

600K+new followers1.6Mlikes on a single post30M+reel views1B+impressions

*Estimates as of 6 November 2026, based on public social media figures and campaign coverage

Thank you

Tim Holloway

Creative Director

london@lgamanagement.com

Represented by LGA Management